What Would You Do with $20,000?

http://www.facebook.com/Open?sk=app_189080004462922I got an email the other day telling me that American Express Open and Facebook are “teaming up to help Small Business”! They are having a contest and are offering as first prize a Facebook Makeover and $20,000 to “take your business to the next level”.

For the first round, you have to answer 3 question:

  1. Tell us about your business. What makes you excited to come to work every day?
  2. How do you envision Facebook impacting your business?
  3. How could a Big Break help your business and your customers?

They suggest you lay it on thick – they want to see the enthusiasm ooze from your words, apparently. The deadline is Midnight, May 20, 2011 Eastern Time.

Click here to check out the details, and make sure to read the fine print (rules and regulations).

Good Luck!

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So Thats How They Do It!

Where have I been? Turns out that those new geico commercials are made at a site called xtra normal, and I’m just finding this out now?

What fun this site will be to play with in class! I can see, though, that you have to know what you’re doing to massage a video made here into something funny or even simply that will keep your attention. I’ve seen some bad ones. Here’s one that didn’t suck.

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Is Today’s Unemployment Rate My Fault?

ThinkGeek is so cool http://www.thinkgeek.com/stuff/looflirpa/This morning I got an email from the Kauffman Foundation, sometimes called the world’s largest foundation devoted to entrepreneurship. In part, it said this:
“During the Great Recession, more Americans have become entrepreneurs than at any time in the past 15 years. However, while (today) the economy and its high unemployment rates may have pressed more individuals into business ownership, most of them are going it alone, rather than starting companies that employ others.
According to the “Kauffman Index of Entrepreneurial Activity,” a leading indicator of new business creation in the United States, 0.34 percent of American adults created a business per month in 2010, a rate that…represents the highest level of entrepreneurship over the past decade and a half. In contrast, however, the quarterly employer firm rate has dropped from 0.13 percent in 2007 to 0.10 percent in 2010″.

They’re saying 2010 had the highest rate of people starting thier own businesses, but these businesses are not creating jobs.

Is this a bad thing?

The level of technology available to big business today allows these companies to hire less people, so as to keep their “bottom line” healthy, while at the same time feeding our ridiculously high unemployment rate. It’s refreshing to know that that same technology has lowered the “barriers to entry”, and makes it possible for individuals to make their own living using their own talents through entrepreneurship, while keeping everything lean and mean.

Over the weekend I was looking over the book “Poke the Box” by Seth Godin (sorry, no affiliate link – go look it up on Amazon). A quote that resonates with me from the book is “Stop the tyranny of the Picked. Pick yourself”. I say that (well, not that exactly, but…) to the “kitchen table” businesses, the Micro-Entrepreneurs I work with everyday – that they don’t need someone to give them permission to make a living. With the right tools, they can give themselves permission.

Maybe we are all heading to a “Tipping Point” where people are realizing the possibilities, the freedoms of being self employed. That soon it will be like before the industrial age and everybody just figured out what to do to put food at the table, and we can stop the practice of having public schools prepare our children to “get a job”, to settle for working for someone else.

Imagine – lots of little businesses who can make a living for themselves by selling locally, while putting food on the table, and becoming profitable sooner, so that maybe they can hire a person or two (those that still think working for someone else is the only way to go). The fear of being fired swept away by the joy of figuring it out, making your own way doing something you love.

It’s radical. It’s scary.

I kinda like the idea.

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Gather Your Tribe with Email Marketing

gather your tribe with email marketingThe class “Gather Your Tribe with Email Marketing” is just about over, and we have had a blast! I’ve decided not to wait, so I’m going to give the class again at the end of March, but with a twist, Based on attendee responses, I’m going to give the class on two consecutive Saturdays! Of couse as always I’ll offer a couple of online tutorials and free email access for a month after the class.

Go to the “Wanna Talk” page and shoot me an email – let me know if you want to be in the waiting list and I promise you’ll be the first to know when this Email Marketing class will start. And if you want to me to keep you posted on other classes and tutorials I’m doing, let me know that, too. I’m doing in person classes in Harlem, New York now, so let me know if you prefer Harlem, or Brooklyn!

And btw, the  WordPress Websites 101 class will start again April 12th, 2011 at St. Josephs College in Brooklyn, NY.


 

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